Buying badly to save money. Thus food waste grows.
It may seem paradoxical, but the need to save is one of the factors driving up food waste.
The decline in purchasing power does not translate - as one would naturally think - into a more careful use of food products, on the contrary: we go in search of very discounted products often because they are close to expiry, but then we do not have time to consume them. The deal is only apparent, because the food then ends up in the trash.
The shelf-life, that is the "commercial life" of a food from when it is produced to when it can be eaten safely, plays a central role and leads to evaluate how also in food technological innovation is an indispensable ally.
Villa Food was born in 2014 with the highest quality principles and zero waste, offering immediately an advantage to professionals in the sector, that is fresh recipes of gastronomy made in Italy that maintain unchanged nutritional and organoleptic properties.
Up to 140 days of freshness, thanks to vacuum cooking and high pressure processing (HPP High Pressure Processing) that eliminates any bacterial load without the negative impact of heat.
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